When Rejection is a Win

woman holding a puzzle piece with an X through it and smiling.

Good marketing isn’t about appealing to everyone — it’s about connecting with the right people. Here’s why a clear, specific homepage turned a “no” into a win.

Five Readers. Three Typos. One Lesson.

Woman reading a book through binoculars looking shocked.

I found three typos in my published book — in headlines and a pull quote graphic — after five people reviewed it multiple times. Here’s the lesson I learned.